This video, with delicious robo-voice, sounds like viral advertising for some razor-smart near future sci-fi film, but is in fact an a real promovideo for an ad-hijacking server discovered in the wild by Justin Watt during a recent hotel stay. Movies routinely sell the in-film ad space to companies, so it's to be expected that this will happen in a fully mediated reality as well. Still great sci-fi fodder. Our lives online are subjected to unwilling full on transparency, while the transparency of the layers of tech beneath our world of ends degrades. Network neutrality is all about this kind of rewriting. Throttling is just another kind of rewrite.