March 28, 2007
Bog at se frem til: The myths of innovation

Måske er der en fremtid for Claus Buhls kreativitetskampagne, ved siden af hans egen bog forstås, i Scott Berkuns bog The myths of innovation - at dømme efter denne ETech liveblogging. Berkun sætter "rigtig" innovation op imod Prometheus-myten - historien om det ensomme geni der sendes afsted alene for at komme tilbage med det fantastiske. Virkeligheden om innovation er mere social end det - inklusive en masse pinlige offentlige fejltagelser før det lykkes. Kritik og virkelighedstest er nummer et.

Posted by Claus at March 28, 2007 10:40 AM | TrackBack (0)
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