English is the international language and all over the world companies like to add a little English to product names to enhance the international flavour and freshness of their brand. Here we have a few German examples:

A snack bar

Yes. It really is quite... corny. The image is slightly out of focus, but there's a blurb on the bar that says (in german) "NEW! With genuine USA peanuts!"

Toilet paper

Germany is one of those countries where every one is on a first name basis with each part of their entire digestive system (I just flew back from Germany and the yoghurt they served proudly claimed "Keeps both your stomach and your intestines in excellent condition! Enhances your intestinal function!") so I guess it is only natural that they consider toilets cosy.