In an internal memo, IBM executives are encouraged to switch to Linux on the desktop by the end of 2005.
No less effort will do certainly, and it still sounds a bit weak to me.
I think it is useful to compare the effort to that other great desktop effort: Microsoft's Longhorn evangelism and pre-release program. The Longhorn promotion is being carried out with great force and demands of total commitment by everybody at Microsoft. It is clearly the focus for Microsoft. That's a considerable overperformance compared to a leaked internal executive only memo. The results could very well be proportionally more impressive.