In The Cluetrain Manifesto Wired is rightfully ridiculed for plugging PUSH as The Next Big Thing back in 1997 (it's ironic to be reading this near the end of post-boom 2002) and while I used to like Wired a lot as the only place where one could get a proper feel of the new, the list of ridiculous claims about the immediate future that havae appeared in Wired is getting rather long (along with PUSH, one can mention 'the demise of Apple', 'The Long Boom', all of 'The Wired Index' and countless others) and you're left thinking: Are these just the bold mistakes of the daring, or is it really ridiculous hype with magazine sales as the only reasoning and function?

I like to think that the balance has shifted towards poor, and that the magazine really was better back when I liked it so much in 1995. If it's just me getting wiser I guess I shouldn't complain, but in general I think there's little enough magic as it is.